Who is sponsoring LIAM this year?
September is Life Insurance Awareness Month, and two Paylogix Co-Op Funding Partners are sponsoring this year's education campaign.
John Hancock is helping to raise awareness with their "In Your Own Words" social media campaign. You may be seeing social media posts asking people to state in their own words how having life insurance has impacted their family. This is a great opportunity to share a personal story with your clients.
Ameritas is also sponsoring this year. They provide a very simple calculator on their website that should be a good conversation starter.
Life Insurance Awareness Month can provide a good reason to touch base with your clients. You might offer to bring in coffee one morning and provide a quick recap of their group coverage and options for increasing or adding spouse and dependent coverage. There are many more ideas and resources available at http://www.lifehappens.org. I recommend taking some time to look around at all of their awareness and education campaigns. They do a wonderful job of communicating the value and importance of insurance in a way is is easy to understand for consumers. They must have a great marketing department....
